Media Production Company in Chicago: Work With MCP
Covered in this post—
The Importance of Corporate Videography
Corporate Event Photography: Capturing Moments that Matter
Exceptional Services Offered by Media Production Companies in Chicago
Mark Campbell Productions: A Cut Above the Rest
Chicago has long since been synonymous with a vibrant music scene and a rich cultural history. Over the past few decades, a thriving media production industry has grown along with the city’s corporate landscape. Companies looking for industry-leading media, no longer have to look to New York or Los Angeles, as options are now available right here in the Windy City.
Within the corporate world, media companies play a pivotal role in helping businesses enhance their brand presence, audience engagement, and more by capturing memorable moments at corporate events.
Both videography and photography have been thrust into the spotlight, allowing companies to share their story with a wider audience than ever before. The challenge is sifting through the seemingly endless options of media production companies to find one that can help highlight your business and tell your brand’s story.
Mark Campbell Productions is one of the most trusted names in the Chicago media production scene, having helped countless businesses in both the for-profit and non-profit sectors over the past decade. Whether you need an event photographer or a full-scale media production team, we are ready to help you create amazing content with lasting ROI.
Importance of Corporate Videography
In a world where more content is being created than at any point in history, video content reigns supreme. For companies looking to expand their audience, gain market share, or recruit top talent, the power of video is unrivaled. Professionally produced content can be used in a wide variety of ways, including brand storytelling, marketing strategies, and boosting online presence.
Admittedly, high-quality video content has been available for many years, but it is only recently that it has become more budget-friendly and a realistic option for smaller companies.
These powerful tools can be cut and cropped in a number of different ways, to help convey company values, showcase your products or services, and engage with your target audience on a deeper level.
Take a corporate event for example. Within a single day, a seasoned video production company can capture testimonials, engage with subject matter experts, showcase vendors and partners, and more. As with anything in media, planning is a key component, and the days and weeks leading up to the event are just as important as the day of the shoot.
From there, video captured can be used in sizzle reels on social media, added to your company website, or leveraged to create buzz for next year’s event. The sky is the limit when you add professionally produced video content to your marketing strategy.
Corporate Event Photography: Capturing Moments That Matter
When working with a professional media production team the goal is simple – generate lasting ROI. But what does that mean exactly? Generally speaking, this means capturing and preserving key moments during a business event, conference, seminar, or product launch.
The process is significantly more involved than taking a shot list provided by a client and snapping a few photos or recording key moments. The simple fact is that any amateur can accomplish this with a smartphone these days.
For a professional photographer, or videographer, the desired shot list is the starting point, the bare minimum, and if we are being honest the tip of the iceberg. Venue, background, mood, story, and more are all taken into account to develop impactful event content. Something as simple as the addition of movement can dramatically impact a shot to further enhance the storytelling.
Exceptional Services Offered by Media Production Companies in Chicago
With any Chicago-based media production company, the process will be split into a front-end and a back-end process. The front end will include the consultation, the planning process, and capturing the moments needed to tell the desired story. The other half of the equation revolves around post-production and editing to create dynamic content that can then be distributed through whatever medium you desire.
On the surface, most media production companies will look the same. They may tout the same services, but like most things in business, the devil is in the details.
On the front end of the process, the equipment used and the experience of the photographer or videographer will vary slightly. What most companies overlook is the planning and strategy component leading up to the event.
Any media production company worth its salt will heavily invest time and resources to get a very clear understanding of how content captured will be used, who, what, when, and where they will be shooting, and the desired message.
This type of personalized approach allows the media production company to tailor their services to match the unique needs and branding requirements of each business, regardless of size, industry, or sector.
When it comes to the backend process, two things should stand out when evaluating a media production company – techniques and timelines. Techniques should include more than simple edits, as sound also plays a key component in storytelling. The addition of music and sound effects can greatly enhance the viewer experience. As for timelines, the company in question should have a stellar track record of meeting production deadlines.
Mark Campbell Productions: A Cut Above the Rest
The growth of the media production industry in Chicago reaches new heights each year. More companies are entering the marketplace, opening the door for businesses of all shapes and sizes to leverage the power of high-quality video and images.
The Mark Campbell Productions team has worked hard over the past decade to build relationships across Chicago and has earned a spot among the most distinguished media production companies in the region. Our experienced team’s innovative approach to storytelling and commitment to delivering visually stunning content is second to none.
To learn more about the services that we offer, or to get a customized quote, connect with the MCP team and see why we are a favorite in the Chicago media production community.