Repurposing Event Footage
Covered in this post—
Social Media Content
Sizzle Reels For Future Events
Turn Video Into A Blog
Build A Training Course
Create A FAQ Series
Where does your event footage go once the event has passed? No, your video footage isn’t having an existential crisis, but the question is important nonetheless. Chances are as the event wraps up footage is used once – if at all – then buried in a forgotten folder on your computer, only resurfacing well after its perceived value has diminished.
Despite popular belief, video footage is in fact not a one and done marketing tool. The truth is that it can be a gold mine of content for marketing teams, but you may have to get creative in how it is utilized.
Compared to still images, video can be sliced and diced different ways and leveraged well beyond the event itself. Audio, images, b-roll, and more can be transformed into different mediums that generate ROI and a lasting impression with your audience.
At Mark Campbell Productions, the value of video footage is not lost on our team. With our talented team of professional videographers and content managers, we can help you capture all of the important moments during your next event.
Before we start thinking outside the box, it is important to note that planning is essential. You should have a concrete strategy of how you want to repurpose your footage to ensure it is shot correctly.
Here are six of our favorite ways to repurpose live event video footage.
Social Media Content
Social is likely the first place your mind will go when finding ways to repurpose event videos, and rightfully so. Video content is the undisputed king of social media, and more companies are investing in their social media strategy and presence than ever.
Proper editing is important if you are repurposing video footage for social media campaigns. Each social platform has its own preferences and guidelines that must be followed if you want to maximize its potential.
Videos shared on social media should always be kept short and to the point. We are inundated with more video content every day, and you only have a limited amount of time to capture your audience's attention before they swipe up.
Sizzle Reels For Future Events
If it isn’t already on your radar, one of the best ways conference footage can be leveraged is for promotional videos to build up future events. The hours of video footage captured can be easily converted into a number of short sizzle reels that can be shared with your marketing audience, past attendees, or on social media.
Sizzle reels can utilize just about every aspect of your video production. Crowd shots can be used behind audio, speakers can be highlighted, and you can show how the event has grown over the years to generate buzz.
Pro Tip → Keep sizzle reels under 90 seconds for maximum shareability.
Turn Video Into a Blog
Insights from industry experts? Sounds like the perfect recipe for a blog. Admittedly a blog is a long way from video, but the ingredients are all there. The key to this path is to find an overarching theme and then pull small snippets from various speakers.
This can be achieved after the fact, but it also should be strategically planned well ahead of time. If your event has a panel, you can frame it around their discussion, and have the moderator ask specific questions that the blog will later address. Direct quotes can be pulled from film and inserted to make your blog more substantial.
Beef Up Your Website
Your organization is made up of people, and people like doing business with people. Your About Us and Career pages are great places for video content to live on your website. The size and scope of the event isn’t what's important in this use case, it is simply capturing and showcasing your team and the environment that you have built.
Stitch together multiple events and play them behind audio from your leadership team for a great sneak peek into your organization.
Pro Tip → For a quick refresh switch out the search terms or alt text associated with each video to impact your SEO rankings.
Build a Training Course
Most live events have some sort of breakout session where attendees can learn from industry experts on a variety of topics. Having a professional crew with multiple videographers allows you to capture each session, which you can then flip into a condensed training course.
Videos can be hosted as a series on YouTube or on your website, where you can introduce your event to a wider audience. Gating this type of content on your website is a great way to build new mailing lists for future events.
Create an FAQ Series
One of the best aspects of a live event is that it allows you to gather candid questions from your audience. While it may not be possible to address each question in real-time, it allows you to create meaningful content after the event.
With proper planning, you can have a number of different opportunities to engage attendees and gather their most pressing questions. It could be big picture questions that will impact the entire industry, or questions about the company’s future if you have a number of layers of management between the CEO and frontline employees.
Pro Tip → Embed the video into the blog, email, or newsletter along with each response to showcase the person that asked the question.
Repurpose Event Footage WE Capture: Your Chicago Videographer Team
Having the right plan in place and capturing the highest quality footage is the foundation. From there, the sky's the limit in terms of how you can utilize your event video footage. The beauty of event footage is that it can transcend the event itself and live on much longer.
The Mark Campbell Productions team is the videographer of choice for Chicago-based events and organizations. We hold our team to the highest production standards, guaranteeing you a great product that will stand the test of time. From planning to execution and editing, we will walk you through the process and capture every moment of your event. Learn more about our production process and get your quote today.