Content Planner: Use Conference Footage All Year
Covered in this post—
Creative Business Use Cases for Conference Footage
Highlighting Keynote Speakers and Thought Leadership
Engaging Training and Educational Resources
Captivating Promotional Videos and Teasers
Immersive Event Recap Videos
Compelling Case Studies and Success Stories
Valuable Content for Industry Reports and Insights
You have a strategy for capturing great conference footage leading up to and during your event, but how will you put those resources to work once the event has wrapped up? The fact is, how you plan on using video footage and images will dictate the shots captured and should shape the strategy that you establish with your production team.
Understanding how footage will impact your marketing strategy is an often overlooked piece of the puzzle that has far-reaching implications. Each video can be leveraged in a number of ways depending on the application, where it will be shared, and the intended audience.
The use cases for conference footage are only limited by your imagination, and at Mark Campbell Productions, we are dedicated to delivering a high-quality product that has lasting ROI. Our goal is to provide your team with a video that can easily be repurposed well after the conference comes to an end.
The list that we break down in the article below is the tip of the iceberg.
Creative Business Use Cases for Conference Footage
One of the great things about conference footage is that pieces can be extracted, sliced and diced, and adapted to the specific use case that your marketing team needs. The following are great examples of common use cases that we have seen with our Chicago-based partners.
Highlighting Keynote Speakers and Thought Leadership
Capturing keynote speakers is usually at the top of the list of must-have shots, so it should be no surprise that it tops our list. The fact is, the headlining presenters at your event open the door to thought leadership and valuable insights that simply cannot be found with other types of footage.
While you can simply post this type of evergreen content to your website, the applications are much larger. Quotes can be extracted from footage allowing you to showcase industry experts as you prepare for the next event. These can be paired with images taken for great social media content or spliced out of the greater conversation for exciting sizzle reels.
Engaging Training and Educational Resources
If your event has breakout sessions or learning workshops held by industry leaders, you have a great opportunity to turn those pieces of video content into training and education material. Many events have an overarching theme, and video modules based on conference sessions are a great way to incorporate interactive elements that can greatly enhance your team’s training process.
For industry-level events, footage can be used as gated content on your website that can then be leveraged to increase mailing lists, helping your overall marketing strategy.
Pro Tip → If your event has multiple sessions running at the same time, you will need multiple videographers to build out your training module content.
Captivating Promotional Videos and Teasers
Ask most marketing professionals how they will use conference footage, and they will inevitably land on promo videos or teasers. Different videos can be connected to create compelling storylines around your event, showcasing engagement, crowd excitement and energy. These can be deployed in the weeks leading up to your next event to help boost engagement and spur registration.
This type of content is one of the pieces that will entirely be dictated by your shot list. While there isn’t a hard and fast approach, ensuring that a variety of shots are successfully executed will make it easier to find great footage that fits your narrative and appeals to a specific audience.
Immersive Event Recap Videos
Chances are recapped messaging is already on your radar. Immersive recaps through video provide the opportunity to show a different side of the conference to your audience. Attendee testimonials, behind-the-scenes clips, expert panels, and candid b-roll can all be seamlessly blended together to showcase the highlights and key moments of your event.
Event recap videos can help make events more memorable, spark conversations, and help create buzz for your future events. The post-production process is a key component that many event marketers overlook. A professional video production team will have specific tools to make editing more seamless and provide a shorter turnaround time.
Pro Tip → As you interview video production companies, ask hard questions about the post-production process and processing timelines so you can adequately prepare.
Compelling Case Studies and Success Stories
Depending on the event, you may have access to both industry experts and existing customers or partners. Conferences are more than just a great opportunity for the people in your professional circles to connect, they can also be converted into success stories demonstrating the impact of your event.
Consider the typical business achievements that are frequently celebrated at industry-level events. With careful planning, these individuals, or representatives, can be contacted ahead of time, and one on one interviews can be conducted. Footage can then be shared on social media, to news outlets, or hosted on your website to promote future events.
Something to consider → As you plan out your event space, make sure to reserve a specific area where interviews and footage can be captured uninterrupted.
Valuable Content for Industry Reports and Insights
Gold nuggets that are often forgotten about once the dust settles after your event are the industry insights and statistics that are shared during panel discussions, expert presentations, and breakout sessions. While they may be an afterthought within the context of the video, they can be turned into compelling information for social media or industry reports.
For organizations that are focused on thought leadership, informative content is essential. Few places provide such a wide array of information, but it is all for naught if you fail to capture it. With multiple videographers on staff, you don’t have to pick and choose which insights are more important, as you are afforded the opportunity to capture every tidbit throughout your event.
Mining footage can be a tedious process, so if you have access to presentations before the event begins, it can help you narrow down your focus and make the processing side of the equation much easier.
Conference Footage For Your Chicago-based Event
Great video footage has the ability to morph into a number of different pieces of marketing content. Having a solid plan from the beginning will help you build your shot list and ensure that you get the most out of your conference footage. As you get started, don’t be afraid to think outside the box and try something new. Video has seemingly endless possibilities, so there is no sense in restricting your creativity.
At Mark Campbell Productions, we have worked tirelessly to build a team of videographers, photographers, and production managers that can help your event come to life and have lasting ROI. We proudly serve the Chicago business community and are ready to help as you plan your next event. Connect with our team to learn more about our process and see why we are the choice for conference video production in the Windy City.