Live Event Video Production
Covered in this post—
Things to Consider When Planning Event Videography
5 Benefits of Filming Live Events
Hiring a Live Event Video Production Team
Ten years ago, live events were almost exclusively live. COVID-19 changed the way that event planners look at audience engagement and attendance. Video took center stage for a large portion of the events as in-person attendance waned. The hybrid event was born.
Today, live events are back in full swing for the most part, but the centrality of video remains as a powerful force for events of all shapes and sizes.
Better audience engagement, promotional materials, and evergreen content are generally the first thing that marketers think of when planning their video content strategy for an event.
Whether it is capturing footage from your corporate outing or live streaming an industry-level event, live event video offers a variety of benefits that go beyond the event itself.
As you plan for your next event, it is important to see all of the advantages that video can bring to the table. Because video by nature is multi-purpose and high-reaching, getting the right team in place to capture your event is critical. At Mark Campbell Productions, we know the power of great video content and are here to help.
Things to Consider When Planning Event Videography
Have you ever heard the saying “Fail to plan – plan to fail?”
Planning a video strategy for your upcoming event should be a mission-critical item. Like the event itself, there are a number of moving parts and decisions that must be made to make sure that your video content is both on point and goes off without a hitch. Here are a few things that every live event planner should consider.
Professional vs amateur videographer
One of the most important questions that will need to be addressed is whether you are going to utilize a professional videography team or an amateur videographer. There isn’t a right or wrong answer to the question, but it can impact more than you may realize.
Budget is often one of the biggest determining factors for marketing teams that choose an amateur videographer. You may have someone on your media team who knows how to operate a DSLR camera or plans on live streaming from their iPhone. While this can be budget-friendly, it is much more limited in scope than tapping into a professional video production company.
Professional video teams will generally require less oversight and coordination because they have systems and processes already in place. A professional team will have a very clear roadmap and will catch all of the vital event moments that can be leveraged during and after the event.
How will video be used?
As you create a content map and shot list with a live event video production team, it can be easy to only think about what should be filmed. While the “what” is incredibly important, the “how” should also take center stage.
How the video will be used should influence how it is shot. Different formats require a different strategy. Live streaming is a great option for generating engagement with your audience and preserving candid moments. But you likely won’t livestream a sit-down interview with an industry expert.
Think sequence, scope, and scale.
What’s happening, in what order, and where? All of that impacts set, lighting, setup, and more.
What’s the nature of the events and people who need to be featured prominently?
How much (near or far) needs to be seen on camera?
This will open up numerous additional considerations. For instance, if your event is outside, could a drone capture some sweet aerial live event footage? The possibilities are endless.
A professional team will have the experience to help guide you through options as you build your video content roadmap.
5 Benefits of Filming Live Events
Video can convey a lot with a little. Good video content gets behind the scenes, capturing the look, feel, and players of a live event. Great video content can transform the way your audience sees your company and how they interact with it in the future. Big stakes.
Here are five of the biggest benefits of leveraging video at your next live event.
Bring your brand to life
Whether you are expanding your online presence or accelerating into new markets, video can tell the story. During a live event, video provides a channel where customers can gain an insider vibe that photos and text simply cannot.
Connect with attendees
Live event video is a great way to connect with attendees, giving them a slick asset they can share on their own social media profiles and bringing up memories that will take them back to the time and place. Editorial-style footage that captures meals, meet-and-greets, cocktail hours, receptions, panels, and more is a great way to get as many faces as possible in the mix.
Uncover things you didn’t know about your audience
One of the more overlooked aspects of capturing video during your live event is instant feedback. For marketing teams that plan multiple events each year, video can provide an on-the-ground review of traffic flow, attendance saturation, attendee engagement with various sessions, and more. It’s a compelling real-time indicator of the successful (or less successful) components of an event.
Educational opportunities
Education might not be the first thing that you think of when planning your video strategy, but it should be. Education can come in many forms during your live event.
Live event video can be inserted into training materials, onboarding tools, microlearning, LMS modules, apps, and more. Done right, it’s a showcase of your brand’s culture and a way to vividly illustrate your services or the way you facilitate growth for your network.
Build an archive
During the day of your event, it can be easy to think of only the immediate role of event video. Remember, events are finite — video is everlasting. Footage can build an archived history of your corporate events, providing year-over-year references and documentation of the flavor, theme, and attendance of each year.
BONUS — Don’t underestimate the power of this kind of data set, especially as AI video tools and more grow, enabling you to extrapolate unique business insights from video files and footage.
Hire a Chicago Live Event Video Production Team
Each live event is a living, breathing thing. It requires the utmost attention to detail and you want to reap the benefits of planning well.
Tapping into the expertise and experience of a professional video production company can unlock the possibilities, including those above, of high-quality corporate event footage. With the right team, you’ll be free to focus on other areas of the event.
If you are currently planning an event in the Chicago area, turn to the team that has built a reputation of excellence. At Mark Campbell Productions, our team of production managers, videographers, and photographers is ready to help your marketing team realize the power of live event video.
Connect with our team, and share your vision for your next event.