What to do With Conference Videos
Covered in this post—
How to Use Conference Videos
Types of Conference Videos
Pre-Conference Videos
Creative Conference Videos
Conference Follow-Up Videos
Every great conference has a common denominator – energy. Energy is the driving force for registration, engagement during the event, and ongoing communication post-event.
One of the best ways for event marketers to create energy around a conference or corporate event is to tap into the power of video.
Take a look at the hierarchy of content and you will quickly see that video reigns supreme. Because of its versatility, video can be deployed and leveraged in a multitude of ways for each stage of your event.
Embed them in a promotional email, live stream during the event, or record a Q&A for a great follow-up piece: the sky’s the limit.
Whether you are planning a half-day or multi-day conference or corporate event, video should play a central role. For businesses in the Chicago area, Mark Campbell Productions is ready to roll.
How to Use Conference Videos
Consider video a platform; a foundation for creating energy and buzz for an upcoming conference. There are a wide variety of options and ways to utilize video footage throughout the planning and implementation process.
Great conference videos are perfect for your website, email newsletters, social media, in-person trade shows, in-office scrollers, and more.
Videos are powerful tools because they have the ability to create an intimate message and establish a story around a specific event or topic.
A single video can be stretched and adapted in several ways to help event marketers reach wider audiences, create engagement opportunities, and have a lasting impact.
82% of global web traffic came from video in 2023. The takeaway? Video gives you an opportunity to get in front of a virtually limitless audience.
Types of Conference Videos
Variety is the spice of life, and that certainly rings true with video content. Video has taken the world by storm and marketers have the freedom to think outside the box and get creative. Here are some of our favorite ways to use conference videos before, during, and after an event.
Pre-Conference Videos
Your conference date is set. The next step is to start generating excitement to drive registration.
Short and to-the-point promotional videos work great leading up to the event. The average attention span for an adult watching online videos is about eight seconds. So work with a videographer to leverage last year’s footage or come up with a creative way to shape something short and sweet.
Sizzle reels are a great option for speedy, relevant content that is easy to like and share. People might be hesitant to watch a three-minute video, but a 30-second clip that is well thought out and entertaining requires little commitment.
Longer pieces of content like trailers and marketing videos are great for YouTube and other video platforms. Links can easily be shared on social media channels.
Bonus, when you host a conference promo video on YouTube, Vimeo, or similar, it is less likely to be caught in spam filters when used in email marketing campaigns.
Once you hit the 60 or 30-day mark for your event, countdown videos that highlight the agenda, speakers, sponsors, and exciting news are a great way to generate buzz and get the audience talking about the event.
Creative Conference Videos
The day of the event has finally come and all of the pre-conference work has paid off. This is the time to execute your pixel-perfect video plan. Video captured during a conference is both valuable in the moment and well after the event is over.
In-person events allow you to get up close and personal with industry professionals and experts, which means you can get great material for ongoing promotion. Mixing an editorial approach with more candid video interviews is a great way to offer different perspectives and capture little flavor bombs that can spice up all forms of video.
Going for candid? Live streaming is a great option. Even if your social media audience is rather limited, using live video can help you tap into vendor and exhibitor networks that might have otherwise been outside of your sphere of influence.
As the event moves along, reels of conference features and events can keep the conversation moving. Most marketers know to highlight the who’s who: the keynote speakers, VIPs, hosts, and executives. There is certainly value in capturing headliners. We encourage you to also think outside the box.
Here are two ideas:
If your conference has breakout sessions, a short video highlighting pressing topics and insights can spark conversation. Quick 15-second interviews with attendees can support future promotions and create learning opportunities for your marketing team.
If the event is outdoors, drones offer a unique perspective and can showcase how the event has grown over the years. Record as much as possible, because you never know what will be video gold.
Conference Follow-Up Videos
Marketing doesn’t stop once the conference is over. Marketers have a finite window to capture the buzz of the conference and help move sales-qualified leads deeper into the funnel. The days immediately following the event are critical and video is a tremendous tool that can help keep the momentum going.
Thank you videos are a great social tool. When deployed immediately after the event, they can generate significant engagement from attendees, exhibitors, and guest speakers as everything is still fresh in their minds.
Speaker footage can be paired with thank-you messaging, but it can also be used to provide expert analysis on hot topics within your company or industry well after the event.
Ordering a corporate video? Provide your team of video editors with footage from your conference to highlight team members, accomplishments, and more.
Each piece of footage should also be considered for promoting the next event. Everything from interviews to B-Roll can be repurposed and leveraged as you set your sights on the next conference.
Hire a Chicago Team for Conference Videos
High-quality video production doesn’t have to be a pipedream. There are loads of great things you can do with conference videos to maximize value.
Each year, Chicago plays host to thousands of conferences and corporate events. Whether you are utilizing one of the venues on the Magnificent Mile, or are planning something more intimate, the Mark Campbell Productions team has you covered.
With over a decade of experience, our team prides itself on expertise and professionalism. Our dream team of Chicago-based production managers, videographers, and photographers is here to help you along your marketing journey.
Connect with our team and tell us about your upcoming event!