How to Make Photography & Video an Effective Part of Your Digital Marketing Strategy

Covered in this post—Ways to include photos + videos in your marketing:


You probably already know that engaging photo and video content is important in today’s digital world to connect with your target audience. Maybe you’ve been thinking about adding professional corporate photography and commercial video services to your marketing plan for 2022. But figuring out a solid digital media plan can feel overwhelming – and where do you even start? It might seem like it would take countless hours and effort to get the professional photos and videos you’ve been thinking about using in your marketing – but it might not be as daunting as you think.

Using high-quality corporate photography and videography in your marketing is essential to attract, reach and engage your target audience in a fast way. Not only will creating new photo and video content increase the level of engagement on your website, but you will also see the following benefits: social media engagement and sharing, increased search ranking, improved user experience and much more.

Not sure how this looks in real life? Mark Campbell Productions recently worked with a mid-sized corporate client as their full-service photography and video production partner to enhance their digital presence and refresh their website. With only four days of shooting (two days for photography and two days for video), we were able to come away with enough footage to create content to not only update their website, but also to use in marketing and social campaigns for months to come. We made the process fast, fun and as easy as possible – and in the end they were able to make a big impact with minimum disruption to their business.

CJBS is one of the leading accounting and consulting firms in the Chicago area. They pride themselves on being friendly, collaborative and creative – and were having a hard time getting that message across and breaking out of the stereotype that all accounting firms have to be boring and stuffy. Their marketing agency Coordinate first reached out to us and utilizing our corporate photography and commercial video services, together we were able to help them create a plan to refresh their online presence and bring their brand to the next level.

Check out this overview of the redesign, and here are the areas where we were able to improve their website and create personality for their brand:

Headshots:

Mark Campbell Productions provides professional corporate headshots and was able to shoot multiple poses for each person at CJBS. We did one traditional and two ‘fun’ headshots per person – one with a prop and one without. When you scroll over each person on their site, you will see one version of their headshot get replaced with a fun one. This was a great way to show the lighter side of each person and let their personality shine through. We also provided professional Photoshop retouching on each photo to ensure each person loved the outcome.

Partner Videos:

We created a short video for each of the firm’s six partners. These videos are a great way to hear from each partner firsthand – to learn about their specialties and background, get a sense of their personalities and to hear what they like to do on their down time. Only video can offer viewers a real person to connect with through voice, emotion and body language – and you get a true sense of what that person would be like to work with. MCP was able complete each one using high-end video post-production utilizing Adobe After Effects, so the final versions of the videos are polished and professional.

Industry Videos:

MCP is in the process of creating industry-specific videos for each of the verticals the firm specializes in. Our first one completed is this Cannabis video and we are working on completing videos for these industries as well: Athletes & Entertainment, Manufacturing & Distribution, Media & Technology, Medical & Dental Practices, Nonprofit, Real Estate and Restaurants. Creating videos for each industry you work with will set you apart from your competitors and show your audience that you have the expertise and experience they are looking for to help with the unique needs and challenges they are faced with.

Covid-19 Safety Video:

We shot a video which details the latest on how the firm is handling new Covid-19 safety protocols, the impact the pandemic has had on their business operations and what that means for their clients. To have a video like this provides a quick way to convey how the firm is taking things seriously and the importance they place on creating a safe environment for both their employees and clients. Today’s world requires a different approach and professional video production can help communicate pertinent information combined with a sense of caring in a fast and effective way.

'Who We Are' Video:

Creating brand identity videos with real people from your company telling your brand story is one of the best ways to connect with your audience, portray authenticity and build trust. We were able to succinctly tell the story of who CJBS this ‘who we are’ video shown halfway down the page. There really is no better opportunity to communicate your brand story in a creative way that will allow you to make a good first impression and make your brand more memorable. This doesn’t just mean connecting with your potential customers: video is also a great way to tell your story to potential employees. Use these types of videos to showcase your company culture in your job postings, on your career site and in communicating with candidates – and show them first-hand why they would want to work for you.

We live in a digital world where creating compelling and inspiring content and sharing online is a must for any business. All website videos created by MCP can be cut down to shorter versions ideal for social media and sharing, allowing your corporate message to go further. Photos and videos are both visual and emotional and allow you to both better connect with your target audience and set you apart from your competitors. Adding professional corporate photography and commercial video services to your marketing plan and budget for 2022 is essential.

Not sure where to start? Mark Campbell Productions is a nationwide full-service video production and photography team ready to take your brand to the next level. We will partner with you to create the photos and videos that will stand out in your marketing campaigns, enhance your digital presence and will showcase your brand in the best way possible. Partnering with MCP means having access to an established team of creative minds and talent at your disposal. We will work with you at every step of the way to ensure your complete satisfaction with the final project. Let us come up with fresh ideas to make your marketing budget go further and help you create content that will make a real impact to your bottom line.

Give us a call or complete our contact form today!

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