4 Reasons Why Videos Work So Well on Social Media
Covered in this post—Ways videos work well on social media:
Social media is a powerful platform that has fundamentally changed the way we communicate and consume content. The most successful digital marketers today are consistently posting content to their social media channels and finding ways to engage with their audiences and provide them the information they are looking for in the easiest and fastest way possible. Videos are one of the best ways to not only capture attention, but also provide a lot of information in a fast and effective way. Savvy marketers know the importance of producing compelling videos as an important part of their overall marketing strategy. It’s no surprise that in today’s world, videos are shared much more often than all-text content. If you are not thinking about social media videos and video production as part of your digital strategy this year, you are missing out.
Are you making the most of video as part of your overall social media strategy? Check out these top four reasons why you should be.
1. Videos get more engagement.
Videos have become an integral part of every social media platform. It’s no surprise that social media users love videos and are spending more time than ever watching them. Consumers expect brands to deliver engaging, entertaining content on social media more than ever before, and video is one of the most effective formats to do so. The rise in popularity of platforms like TikTok and Instagram shows us that this trend won’t be stopping anytime soon. If you’ve spent any time on social media recently, you might have noticed video is often highlighted and shown near the top. This is because algorithms typically favor videos since they capture viewers’ attention for longer. To capture attention, social media videos should be succinct and create interest in the first few seconds. Ideally information should be condensed down into easily digestible snippets of content that are long enough to maintain interest but short enough to leave your viewers wanting more. Creating a series of smaller video snippets allows you to take your video further by giving you several posts to keep your audience engaged over time.
2. Videos are easy to consume.
You may have noticed that video is one of the top digital marketing trends for 2022. Using video on both your website and social media channels makes it easy for your audience to not only consume your message and content, but also share your message, all with the click of a button. Videos tend to have longer staying power than other types of media, and make it easy to get a lot of information across in a short amount of time. They can be great for explaining complex concepts and providing interesting insights about your brand and products that otherwise would be very hard to explain. They are also a great way to visually show products or items and entice your viewers with beautiful imagery. This can be especially useful when showcasing a property tour or interior design project. Another great thing to add to your social media strategy are video testimonials and case studies to provide trustworthiness for your brand that would be difficult to portray through text alone.
Check out this client testimonial video done by SilkRoad Technology, which shows how one of their clients successfully uses their HR software:
3. Videos are great for giving personality to your brand.
More than ever before, consumers want to know more about the brands they follow, and video is one of the most effective ways to do this. Videos give viewers a real person to connect to through voice, emotion and body language. Showcasing the faces of your company and illustrating what your brand stands for through video content can humanize your business and help create a deeper, more emotional connection between you and your followers. Creating brand identity videos with real people from your company is one of the best ways to connect with your audience and provide authenticity. There really is no better opportunity to communicate your brand story in a creative way on social media that will allow you show what your company is really about.
Check out this social media version of a brand identity video we created for CMFTO:
4. Videos can be an effective sales tool.
It’s important when thinking about using videos in your social media initiatives to set goals you want to achieve. What do you want the videos to accomplish? Videos can be great for brand awareness and exposure, but they can also be helpful sales tools. Videos allow you to showcase your products in a very visual and engaging way. Since videos give you more time and space to get your point across, they can be a great way to show products from different angles or describe something that is more technical in nature – all in easier ways than text or a static image would be able to. Having a conference or event? Posting highlight videos of your event to social media is a great way to show new products you might have announced, upcoming initiatives or simply a fun side to your brand. Engaging with your audience and showing the human side of your company goes a long way in solidifying current client relationships and working towards new ones.
Check out this social media version of an event sizzle reel Mark Campbell Productions captured at a recent SilkRoad Technology User Conference:
Both video production and professional corporate photography should be part of your digital marketing strategy for this year. Whether you use videos as part of your paid campaigns or simply in your organic social media posts, make sure you track engagement so you can monitor success over time. You may be intimidated thinking that producing quality video content may be too time consuming or difficult, but once complete, you can break it down to reach different audiences across multiple platforms. When looking for videos to post to your social media channels, look at the videos you already have – take snippets or shorter segments from your videos to post. All website videos created by Mark Campbell Productions can be cut down to shorter versions ideal for social media and sharing, allowing your corporate message to go further. We can help you figure out your video strategy, so you stay relevant in today’s digital world by creating compelling and inspiring content to share online.
If you want to grow your digital presence, it’s time to think about making video an important part of your social media strategy. Videos can help you increase engagement on your social media and digital channels, help educate and engage with your audience, and connect with them on the platforms where they already are.
Not sure what this looks like for your business? Let Mark Campbell Productions use the magic of video to bring your business to life and to create an emotional connection with your viewer. We are ready to take your brand to the next level and will partner with you to create the compelling videos that will stand out in your marketing campaigns, enhance your digital presence and will showcase your brand in the best way possible. Let us come up with fresh ideas to make your marketing budget go further and help you create content that will make a real impact to your bottom line. Give us a call or contact us today!