The MCP Quick Guide to Event Media
Covered in this post—
What is event media?
Types of event media
Event media for event promotion
Event media usage plan
Corporate events are an excellent way to build your brand, establish connections between employees, or celebrate success within your company.
Despite their many benefits, corporate events don’t automatically lead to brand promotion.
Creating a specific plan for how you’ll promote your event and use it for marketing afterwards is the key to success. To get the most out of your investment for a corporate event or conference, event media is essential.
Whether you’re in need of high-quality photos or professional video, there are infinite possibilities for how you can use event media to get your brand in front of your ideal client.
What is event media?
Media has an ongoing role to play in every business. When it comes to corporate events, event media is necessary for building a successful marketing strategy and brand. However, this type of media isn’t the same as everyday communication.
Event media is videos and photos of an event that you can use to benefit your business during the event and in future marketing plans.
Event media can be used for event follow-ups, brand promotion, internal communication, and more. As you know, corporate events require a huge amount of planning and strategy prior to the actual date, but they can also be powerful brand-builders and culture-reinforcers.
The success of your next event shouldn’t simply be measured by feedback from attendees. It should be evident in how your business grows in the weeks and months following the event. To make your corporate event worth the investment, it must include a thoughtful plan for leveraging event media.
Types of event media
High-quality event media is about more than photos and videos of the speakers or attendees at a conference. It’s about capturing the essence of your brand and documenting the most impactful moments. Effective event media should illustrate what your business is about and spark excitement for your work.
We know that a picture is worth a thousand words and video is everyone’s favorite medium.
Let’s unpack the basics of how those two forms of media support your overall event goals.
Event videos
When it comes to event media, there’s an increasing demand for videography, and it’s no secret why. 87% of marketers surveyed by HubSpot in 2022 said that video provides a healthy return on investment (ROI).
The power of video is multi-sensory, memorable stories. It is considered an irreplaceable method of brand promotion in the modern age.
At an event, video is what captures the brilliance of a guest speaker, the enthusiasm of attendees, the vibe and ethos of the room. A great videographer can use event footage to create endless assets that can be used in marketing year-round.
Event photos
Fun fact: taking a photo at an event literally boosts memory retention.
People are photo-happy and the takeaways of bright, beautiful, vivid photos are some of the most important moments of a successful event.
Bottom line — event photography is an essential marketing tool for brand promotion.
Photos from a conference or corporate event is the #1 easiest and most effective way to continue the buzz for weeks and even months after an event is over. Event photography becomes the must-have scrapbook of the event, and a great event photographer knows just what to capture (and when) to make the most of every moment.
Event media for event promotion
Event media is not only necessary to raise awareness of your event, it's also vital for promoting future events and getting your message out to a wider audience.
Professional photographers and videographers have an eye for capturing the most important images and moments at an event.
However, you’re the expert on what’s most important to capture at your event. To ensure you get the media you need, consider preparing a strategy ahead of time that includes your shot list and desired final deliverables for your photographer or videographer.
Create a shot list
A shot list should include all of the key people, sessions, and items or objects that need to be captured during an event. It’s easiest to write these in conjunction with your event itinerary or plan and have several people on your team validate that all of the important elements are covered.
You may also be including video interviews with speakers, sponsors, or participants, as well as corporate headshots of the leadership team. Creating a plan for what you’re looking for will ensure you receive the event media you need for marketing.
Order B-roll and environment footage
The list of possible shots and video footage for your event is endless.
B-roll and environment footage are imperative for coloring the videos created in post-production. Make sure you create a plan for these to be shot and for your team to have access to them so you can ensure they match the themes and ideas you want to convey in various videos.
Event media usage plan
Developing a media usage plan is a major factor is how well your media will draw the attention of your audience. A media usage plan can include where you plan on sharing the footage from the event. Consider including the following in your media usage plan:
Website
Your website is an MVP marketing tool that’s the perfect canvas for your high-quality event media. Photos from your latest event should be front and center to increase engagement from visitors to your site. Bonus — for annual events, remember that all of this year’s event footage is going to be useful as you begin to promote next year’s event.
Social media
Social media is a great outlet for marketing, so be sure to include media from your event on your social media channels. You can share post-event recaps or even live-tweet your videos during the event to garner attention. Social media users may experience fear of missing out and sign up for your next event.
Event marketing and follow up emails
Whether you’re hosting a multi-day event or following up with event attendees, email marketing is an important platform to disseminate event media. When you follow up with attendees, including media from the event will lead to more engagement as they relive the best moments.
Next day footage at the event
Day after or next day highlight reels are a lot of work but they can be an amazing way to laugh together, remember what just happened, and prime everyone’s energy for a great day two. In today’s world of lightning fast media shelf life, this can be a fun way to get on everyone’s radar, capitalize on the power of trending hashtags, and ensure your business in front and center with people in the room and online scrollers.
Want an example? Check this video out:
Chicago event media from Mark Campbell Productions
When you need professional and high-quality event media in Chicago, contact the team at Mark Campbell Productions. From candid photography to highlight videos, our passion is creating compelling images and quality video that represents your brand.
We offer conference packages or can create a customized package that fits your event.
Contact us today to receive a custom quote for your next corporate event or conference. Let us tell the story of your event with action-packed video and photography you can use for years to come.