Using Product Photography to Elevate Your Brand
Covered in this post—Top ways to use product photography to elevate your brand:
As fall is approaching and back to school season is upon us, you may be starting to think about your marketing campaigns for the rest of the year and into next. In today’s world, now more than ever your online presence and image reflect your brand and the quality of products you offer. You may be looking at ways to elevate your brand and having quality product photography is one of the easiest and most effective ways to make sure your company stays relevant and top of mind with your target consumers.
Wondering how to incorporate professional commercial photography into your marketing plans? Here are top ways to use quality product photos to elevate your brand:
1. Amp up your e-commerce with realistic digital images.
It’s no surprise that in today’s digital world most purchases are done online. No matter what you are selling, high-quality, detailed product images are essential – they give consumers a better understanding of what they are purchasing and are one of the most important factors in their purchasing decisions. When buying something online, you cannot see or touch the actual product, so consumers rely on quality images to see product details, functionality, size proportions and much more. Product images must look polished and professional and can help convince your audience to purchase in an instant. People are drawn to an image before reading text (no matter how well written), so if you are looking to increase your online sales then having quality product images is a must. Having professional images may seem too expensive, however making an investment now in quality photos is a smart business decision. Only a professional photographer will be able to capture all the important details essential to selling or showcasing your products online.
Having an event where you will be showcasing your product? That’s the perfect opportunity to capture some beautiful images of your products. Check out these images Mark Campbell Products was able to take for Don Julio at a summer event:
2. High quality photos are a reflection of your brand.
Skimping on quality photos and instead using unprofessional images of your products can hurt your reputation and diminish confidence in your brand and products. Using bad lighting, inappropriate backdrops or simply not knowing how to capture your images in the best way possible can give the wrong impression about your company and brand. It says your product is low-quality (even if it’s not) and lacks the characteristics your consumers are looking for. Conversely, if you invest the resources to get professional product shots taken that are beautiful and show off the intricate details of your products, it will let your users know that your products are quality, will last and are worth their investment in your brand and products. People are willing to spend more money for quality, so make sure they see your products in the best way possible.
Want to try something different? Try aligning your brand with another that is similar. Check out these images MCP was able to capture when Esquire Magazine had an event at Dolce & Gabbana in Chicago:
3. Think outside the box with product placement.
Not all images of your products have to be taken inside – staged and with a consistent backdrop. Be creative and think about ways you can incorporate your products into events that align with your brand. Make sure a corporate photographer is there to capture plenty of images of attendees interacting with or consuming your brand. Not only will these photos seem authentic, but you will also be able to show your potential customers what it looks like to actually consume your product and the types of people who may be interested. Having dynamic photos like this helps you to provide interesting content for your website and social media channels and allow you to enjoy the benefits of grassroots and word-of-mouth promotion as well. Plan your own event, align with a current event – or even do free sampling at a well-known location. The opportunities really are endless and will provide you with engaging content you will be able to use long after the event is over.
Check out these images Mark Campbell Productions captured at a Bailey’s sampling event in Chicago:
4. Identify what sets your brand apart.
Anything you post online or publish about your brand tells your potential customers what you stand for and what makes you different than all the other options out there. It is important to think about what makes your brand different and unique – and then focus on that. Make sure your product photos set your company apart and showcase your products and your company in a memorable way. Product photos answer the obvious questions such as what your items look like and what colors they come in – but they also convey things that are much more subtle. What do you stand for and what values do you represent? Make sure the photos you put out there reflect the image you are trying to portray – that you are high-quality and valuable. Only a professional commercial photographer can tell the true story of your brand. Think about what that is and talk to your photographer about the look you are going for.
Looking for a Chicago photographer? Check out this quick overview video to see how Mark Campbell Productions can take your brand to the next level:
In today’s world everyone has a cell phone with a camera. But only a professional photographer has the experience, expertise and equipment to truly capture your products with the detail and quality needed to sell. An image is often the first time a person sees your product, so that first impression is crucial and can make a lasting impression. Whether your potential customer sees your product images online, on social media, on a billboard or a print ad – make sure they see the quality of your brand. Having quality product images can mean the difference between making the sale or not, so make sure you make the investment on images that will be versatile and lasting.
Want to see what a professional commercial photographer could do for your brand?
Mark Campbell Productions can help. We are a team of talented Chicago professional photographers and commercial video production professionals ready to take your brand to the next level. We will partner with you to create engaging content and professional images that will stand out in your marketing campaigns, enhance your digital presence and will showcase your brand in the best way possible. Partnering with MCP means having access to an established team of creative minds and talent at your disposal. Let us come up with fresh ideas to incorporate professional photography and corporate images into your marketing plan for this year. We can make your marketing budget go further and help you create compelling content that will make a real impact to your business. Give us a call or contact us today!